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DOWNLOAD ¾ Small Giants: Companies That Choose to be Great Instead of Big Þ It s widely accepted in business that great companies grow their revenues and profits year after year but bigger is not necessarily better In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success These organizations quietly rejected the pressure of endless growth, deciding to focus on satisfying business goals being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communitiesBut what are the magic ingredients that make these companies unique Why and how does their approach work in such widely varying industries And what lessons can we learn from them A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great I have worked on a fair number of business cases the past few weeks A no of companies I worked on set their main objective to be the no 1 player in their industry I also came across companies driven by purpose, like Ant Financial which envisions to bring equal opportunities to everyone in the world, not just the rich I have been wondering for sometime Why must companies grow to become the market leader Why must management seek to grow revenues by X% year on year Shareholders expect ret I have worked on a fair number of business cases the past few weeks A no of companies I worked on set their main objective to be the no 1 player in their industry I also came across companies driven by purpose, like Ant Financial which envisions to bring equal opportunities to everyone in the world, not just the rich I have been wondering for sometime Why must companies grow to become the market leader Why must management seek to grow revenues by X% year on year Shareholders expect returns from their investments and the management is obliged to fulfill shareholder s expectations List 5 companies that come to your mind first I m pretty sure most all of them are public companies Bo Burlingham s book opened up my view to successful private companies The author chooses to highlight small companies which refuse to grow bigger Their customers love their products and services but these Small Giants remain small because of these reasons Control over the Company Operations Intimate ties with the employees Intimate ties with the customers communityVirgin is an example not mentioned in the book that you will relate to Yes, Virgin is a small Giant Virgin has 48 planes in its fleet, compared to British Airways 272 Virgin Atlantic and Virgin Group is known for its stellar customer service and its hugely possible due to its size The book felt a little long winded I felt the points were well communicated at the 70% mark But nonetheless Bo Burlingham s insights were an interesting alternative to the traditional public businesses that cloud our minds This is a profile of 14 companies that chose to focus on being great at what they do rather than on growing their company in size despite many opportunities to do so The author finds several links between them 1 The owners realized they had a choice of what kind of company they would be and didn t just settle on following normal understanding of what kind of growth a company should aim for2 They overcame pressure to give up control of their company to investors for the sake of growth3 They w This is a profile of 14 companies that chose to focus on being great at what they do rather than on growing their company in size despite many opportunities to do so The author finds several links between them 1 The owners realized they had a choice of what kind of company they would be and didn t just settle on following normal understanding of what kind of growth a company should aim for2 They overcame pressure to give up control of their company to investors for the sake of growth3 They were intimately tied to the community they were involved in4 They had strong, real connections with their customers and suppliers5 They had uniquely compassionate workplaces6 They created unique company structures that likely wouldn t work for other companies 7 Their leaders loved what they didBurlington did a great job of reminding us that to succeed you should just be real and don t worry about artificial growth If you care about what you do and about the people you serve you will succeed, insha Allah Although it was a near 5 star in the uniqueness of the books focus, there was something that seemed missing from the book Perhaps it was a lack of passion that the author himself seemed to have except when talking about his experience at Inc Magazine , which seemed to bring down the passion of the profiled owners down a notch It seemed to be a book that should have been manifesto to keep your company small but instead was just a profile in how you can succeed and still be small Regardless this should be a required reading for any company owner who is thinking about how to grow his company and was worth the read Too much story, too little message. Once in awhile you read a book and feel an immediate connection to it the stories within I read this several years ago, at a time when we were struggling to find business advice that felt like it fit the way we wanted to run a business And lo and behold, it turns out that there are companies out there running profitable, successful businesses differently than most conventional wisdom might counsel This book, and the Small Giants movement gaining momentum around it see Once in awhile you read a book and feel an immediate connection to it the stories within I read this several years ago, at a time when we were struggling to find business advice that felt like it fit the way we wanted to run a business And lo and behold, it turns out that there are companies out there running profitable, successful businesses differently than most conventional wisdom might counsel This book, and the Small Giants movement gaining momentum around it see have been and continue to be an inspiration and source of practical advice that have been invaluable in growing our business