[ Pdf ] ♈ StoryBranding ⚈ MOBI eBook or Kindle ePUB free
As a follow up read to Scott Straten s Unmarketing , I found some similarities between these two otherwise unrelated books Both writers emphasize the importance of forging a connection with your audience potentials The difference with Jim s book Storybranding being that he offers a way to help find those female end values that a business already stands for that will forge an emotional connection with the male end values of the prospect client I use female and male in that order only because the focus throughout is allowing the prospect client to naturally find, become attracted to and choose your brand and eventually become affiliated with it It cannot be forced the other way, you need to let them come convince themselves that your brand is right for them.A somewhat innovative look at marketing, or at least non traditional way of analyzing a business values, beliefs and how to boil it down to a story to tell to the audience If nothing else, it will make you watch movies with attention placed on whether you feel the characters developed naturally and the plot supports the theme of the story. This books provides many actionable plans for branding and marketing A Very great book Easy to read, easy to follow methodology to create human like brands that builds affiliation and fidelity Jim Signorelli is a funny storyteller yet his approach is thought provoking, serious and goal oriented Highly recommended to marketing managers, and every soul employed or related to advertising. Read this now if in marketing This book made complete sense to me Telling the story of your customer in ads for your products and services is much better than just touting your benefits and features Read this book for Jim s awesome method [ Pdf ] ♠ StoryBranding ☩ Why would a 30 year advertising verteran claim that most advertising is a waste of money Note This is the first edition of the award winning, best selling book on branding See the updated version StoryBranding 2.0, published in March 2014, as this one will soon be out of print Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works Many brands continue to get in their own way with an over reliance on editorialized benefits Today, that s a death wish, says Signorelli To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes There are a number of books that discuss the parallels between stories and brands But until this book was written, few, if any provide practical advice on how to apply story thinking to branding Whether your brand is a product, service, or yourself, you ll be taken through the 6 steps that every brand should take in order to find it s oft hidden story, the one that will make it most attractive to its audience An easy, entertaining, and educational read, critics are saying this revolutionary book on branding is a must read.
Good book with some good actionable items Definitely a book too go through than once. Not bad Good insight into building a brand. I thought I would expand my reading by signing up to review this book from GreenLeaf Book Group Press, whom kindly sent me a complimentary copy After viewing the ridiculous high priced Super Bowl commercials, I flipped opened StoryBranding without any other knowledge on marketing The book is in nonprofessional s terms, along with a few quirky diagrams, so you do not have to be a marketing genius to understand it Jim Signorelli s view of marketing is simpler than you may think In today s economy, consumers are not going to waste their money on pointless products They spend their money on things their family needs Companies hire marketing agencies to sell their products to consumers, which can be difficult if the consumers cannot connect with the product The product needs to tell the truth, as us customers are tired of lies Jim Signorelli uses new, but simple ways of marketing to today s customers by telling the story of the product brand You cannot just have an expensive flashy advertisement most customers would be put off by it It is like telling me to buy, when you should be showing me why I want to buy this brand It took me longer to finish this book, because of several dry chapters In addition, at times I thought the chapters repeated the same information StoryBranding is primary aimed for marketers and brand owners, but small business owners, writers, and bloggers can easily find the book useful Honestly, I did not find StoryBranding to be groundbreaking I am not in marketing, but I found most of the information to be common sense After viewing recent commercials advertisements, in my opinion, it seems brands have lost their creative edge and they have no idea what the consumers want Maybe, if they had some common sense they will read StoryBranding. In academia its simple you write APA, MLA because you have to for the class assignment professor, get a good grade, pass the class, receive your financial aid or get it published in a journal graduate under grad PhD student Pretty simple huh, wait till a professor review board accuses you of plagiarism My favorite quote Tony Hsieh, Zappos CEO friendly customer rep over the phone or better yet someone that speaks closer to your own language outsourced Even when you go to a retail store, you can t find a sales rep or their panties are in a bunch for the whole day My favorite book ever George Orwell 1984 Hopefully not the 22nd century As the internet the newest cell phones to come along takes over most PPL lives what is the future of hard paperbacks, magazines newspapers Will your advertising or marketing strategy stay the same If you get a BA a MA in the same field to me you learn nothing A very awesome book cover, great font writing style A very well written business oriented accurate informative book on branding or bottom line how to market get your publisher reader to buy your book It was very easy to read follow from start finish never a dull moment No grammar errors, repetitive or out of line sequence sentences Lots of exciting scenarios, with several twists turns a great set of unique characters to keep track of This could also make great PP presentation or mini TV series A E, History channel This was marketing 101, for me, very important to an author writer all their supporting cast A very easy rating of 5 stars Thank you for the free book Story Cartel Tony Parsons MSW Washburn A lot of people hear the word MARKETING and heave a huge sigh of pain It doesn t have to be like that and Jim Signorelli s StoryBranding Creating Stand Out Brands Through the Power of Story takes it all together and boils it down to something that anyone can understand whether you are a marketing guy or simply someone who has something that they think people will want.Jim takes the idea of marketing and copywriting and turns it into a brilliant and creative exercise Using several tried and true methods, Jim Signorelli takes the reader through a series of steps to help create the story behind your brand and then put it out to the people Through his I AM statements and Story Briefs, the author creates something that to help you create a brand that people remember.This book is nothing short of a powerful tool for anyone trying to sell anything without the funds to buy a marketing campaign from one of the big advertising agencies.